Features & Benefits

Our Lead Science Lead Driver platform allows you to provide persistent, customizable offer or message banners on your website connected to easy to utilize lead forms, plus Lead Driver Geo-Fencing allows you to set up “fences” around competitor locations, universities, or any other business or location in your area. Once a fence has been set up, you can create targeted messages directed at those consumers who are browsing your website from one of the fenced areas.

The Lead Science Behavioral Targeting System (BTS) is a state-of-the-art lead generation enhancement system designed to increase website leads for businesses by delivering contextually relevant messaging and offers to consumers at the right time to trigger an interaction. As an example, if a site visitor has been looking at your available services pages and clicked through to view details of a particular service, BTS uses a patent-pending technology to detect if the consumer’s mouse makes a move to leave the site, such as moving towards the X button to leave your site, or the back button to return to a previous page. When BTS detects exit intent, it will dynamically serve up a relevant offer or message (based on what our client chooses to leverage) that is relevant to the pages that the visitor viewed on the site.

The BTS lead generation system provides businesses with a tool to deliver targeted messaging to consumers browsing their website, in real-time, to drive more traffic to completing a lead form fill to interact with the business. BTS has been shown to increase website lead performance by 25-30% or more and messaging and offers can be A/B tested so that our clients are able to continuously improve performance.

The Lead Science Specials Manager allows for the easy creation of custom special offers. Specials Manager makes it fast to upload your own graphics and customize call-to-action buttons, plus Specials Manager automatically creates dynamic landing pages showcasing your specials.

Also, when you opt to include Listings Manager in your package, your specials created with Special Manager can be easily posted to your Google Business Profile utilizing the “Publish” button in Listings Manager.

With eWallet Coupons, the specials you create on your site can be saved to your site visitor’s mobile device (Apple Wallet / Google Pay). After a consumer adds the coupon to their device, when you update the offers, the coupon on their device updates as well. Also, the coupons functionality is triggered when that user is near your business and shows a lock-screen notification (reminder) to take advantage of your offer.

Forget printing coupons… Send them to your customers’ phones instead.

Listings Manager let’s businesses quickly and easily manage Google Business Profile changes simultaneously with their websites. As an example, a business can make a change to their office hours and seamlessly have that update reflected on their Lead Science website and Google Business profile all in a few clicks.

For our clients utilizing Specials Manager, the specials they create with Specials Manager can be easily posted to their Google Business Profile utilizing the “Publish” button in Listings Manager.

Advanced Listings Manager adds the ability to monitor 20+ Social and Business Listings accounts. Users can manage and post, utilizing the power of Generative AI, to Instagram, Facebook, (X) Twitter, LinkedIn & more from our CMS. Plus, Advanced Listings Manager allows for reputation and review management and provides robust intelligence – including sentiment analysis, local brand visibility scores, keyword ranking, competitive analysis and much more.